TikTok is introducing a updated setting that enables them to lessen the volume of AI-created content appearing in their feeds. This initiative comes as the platform disclosed that it now features in excess of 1 bn AI videos.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a widespread release. This advancement coincides with a surge in content created by AI, spurred by new AI video creators.
AI Proliferation Online
It has been noted that approximately 10% of the most rapidly expanding channels on another major platform primarily display content made by AI. A significant portion of this content is classified as low-quality AI content, a phrase for inferior, mass-produced content that is often nonsensical or bizarre.
Our research shows that a lot of users like content produced via AI tools, ranging from digital art to informative clips, and we want to offer the community the power to adjust the amount of that, according to their own preferences,” commented a spokesperson.
Scale of AI Content
TikTok announced that there are now 1.3 billion videos on its service tagged as made with AI. Collectively, in excess of 100 m media items are submitted to the service each day, making clips made by AI a relatively small percentage of its overall inventory.
Customizing Your Feed
Users will be able to limit or boost the volume of AI-generated videos they view by opening the topic control option in the application and selecting “AI-generated content”. Other topics that are already be controlled under the tool include politics, style, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s guidelines mandate content makers to tag “realistic” AI-generated content, and it bans dangerous fake videos of celebrities or crisis events. Any authentic-looking AI-generated clip that is without a tag can be deleted under its user guidelines.
Additionally, the app will henceforth apply an “AI-made” tag to content created with its own AI tools, or flagged by an industry-wide initiative for spotting AI-generated material. This step is designed to help prevent users from seeking to bypass the labeling process.
AI Literacy Programs
The platform is additionally establishing a $2 million AI literacy fund for professionals and groups to produce learning resources about using AI responsibly. This program will assist non-profit groups focused on educating computer science.
Content Safety Approach
The platform has supported its content review process, amid debate over plans to make redundant numerous review team members in the United Kingdom. It is planning to reduce 439 jobs in its content moderation division in its British office, with trade unions and digital protection specialists raising concerns that staff are being displaced by automated systems.
A company official clarified that staff-based oversight would remain essential, but artificial intelligence can shield workers by filtering out the most harmful content ahead of it gets reviewed by staff. TikTok announced a significant reduction in shocking and graphic content handled by content reviewers over the previous year due to the use of its automated systems.
We believe it is crucial to balance people and machines to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is where a lot of the machine support is proving valuable work at speed.”
